Inquiry path clarity
Can a homeowner quickly understand what to do next?
Lead Response Assurance — a Fieldstone Works Assurance System
Find the places good leads go cold.
The $99 Lead Route Quick Check reviews the public path a customer uses to ask for service, then turns the findings into a practical fix sheet your team or web vendor can use.
First paid product
$99 Lead Route Quick Check
$99
Public-page diagnostic for one primary lead path. No login. No CRM access. No form submission unless you approve a safe test.
- 5-point route scorecard
- Three customer-scenario tests
- Public contact consistency check
- Light competitor contrast
- Top fixes and vendor-ready wording
- 7-day same-route recheck instructions
What gets checked.
The point is not to critique your website like a designer. The point is to find whether a real person can ask for help and get routed toward a response.
Response-risk points
Where could a form, phone number, CTA, or handoff quietly fail?
Customer scenarios
Emergency, planned estimate, after-hours, and comparison-shopper checks.
Actionable fixes
Copy/paste wording and vendor-ready instructions instead of vague advice.
Report shape
A short diagnostic packet, not a bloated audit.
You get a scorecard, route notes, risk points, priority fixes, customer message starters, and a recheck plan. If the issue needs deeper repair, the next step is a bounded $149 Fix Map — not open-ended consulting.
Clear / Watch / Risk / Broken rating
Fast enough for an owner to understand in one pass.
Vendor-ready wording
Specific changes your web person or admin can make.
Monthly watch option
$49 Local Opportunity Watch only after the first check proves value.
Included
- Public website/contact path review
- Lead-route friction notes
- Customer scenario testing
- Fix priorities and wording
- Same-route recheck instructions
Not included
- No CRM replacement
- No inbox, analytics, admin, or payment access
- No guaranteed revenue claims
- No legal, tax, or compliance advice
- No unlimited implementation support
If one good lead slips, the check pays for itself.
Start with a bounded public-path review. Fix only what proves worth fixing.